Your choice made a first step on change.
What is LOHAS?

This is a consumer group which has a lifestyle of giving priority to earth environment and human health, understanding the happiness of next generation to keep, and emphasizing its functionality. Now, 1/3 of American adults, 68 million consumers are classified as LOHAS. There is a tendency of increase with the slogan of ‘Slow Life’ in Europe and neighboring Japan. In this country, wellbeing consumers are similar class.

You are now a LOHAS consumer.

We will make you feel difference.

Your choice makes change.
Your choice keeps the Earth.
Your choice leaves health and happiness to our descendants.

SOBO is the company to research, develop, and sell products for LOHAS consumers.